Search Engine Optimization

"The bad news is it's not magic. The good news is, we know how it is done."

Increase the natural visibility of your website.

What if, instead of always trying to find your next customer, your customers came looking for you?


Consultation, Analysis and Information Gathering

If you don’t know what SEO is, let us start by asking you this question – how is your website performing against your competitors when it comes to search results?

Before we can do anything to improve the results your website is achieving, we need to understand a few things about your business. We often find that what the client thinks people are searching for is not at all correct. They rank at the top of the first page of Google for a keyword that no one is searching for and wonder why the phone isn’t ringing.

This is absolutely critical to any business that wants to make a mark on the internet. Be it an individual selling perfumed candles or a multinational company marketing high-end technology services, being on the top of organic search results is a decisive factor for your success online. We have a proven multi-step process that ensures your website not only ranks well but also improves the conversion rates. What’s more, our constant optimization efforts will ensure that your website stays on top of organic search ranking for longer periods.

­ 98% of the clicks from Google search results pages come from page one. Is your business there?


Keyword Research

The goal is to get your website to show on page #1 of Google when people use ‘search terms’ or ‘keywords’ that relate to your products and services.

Unfortunately, we come across so many businesses who have failed to do this properly. They blindly throw up a website with no plan or direction and wonder why they aren’t getting any results. The keywords they are trying to target simply don’t have any search traffic (not even number one rankings would help).

We’re talking about potential customer traffic, and as much as possible. These are the searchers interested in buying your products or services! Before you can capture this buyer targeted traffic you have to understand what they are searching for, this is where comprehensive keyword research comes in. We identify the highest volume keywords your target market and competitors’ customers using to search for your products.
We find this out by reviewing your site to ensure you are targeting the most relevant, high search volume keywords in your market. This helps us weed out the winners from the losers.


Onsite Optimization

We do website health check that includes a report on the current status of your website, plus some ideas on how to improve the ranking via various on-page and off-page SEO strategies.

How do the phrases on your page relate to one another? Does your page content make your visitors happy? By moving beyond simply making sure those title tags are optimized and scattering a few keywords around, we can produce intelligent content that’s not only engaging but gets better rankings too. We use advanced strategies to bring your site above the level of average.

We take a look at each page on your website and identify (and fix) any issues with your URL structure, website architecture, heading tags, title tags, meta description, URL’s (using 301 redirects), body text, sitemaps, XML sitemaps, robots.txt and any other on-site SEO factors.


SEO Audit & Link Building

An SEO link audit will reveal which (if any) of the site’s links pose some form of risk. It will also expose low-quality links and identify which links probably deliver the greatest value.

Our SEO audit provides prospective clients the opportunity to have their website and overall online marketing strategy analyzed by Inspiworks’ SEO professionals. The resulting recommendations can then be used to help you increase rankings and conversions for your business.

The ongoing process of SEO is link building. This is a difficult process that can ruin your website if not done correctly, so we do this slooooooowly, and under the radar. We aren’t one of those SEO companies that will build thousands of links from any old site, as search engines are making it clear (via the search results) that these links have little effect. We want good links from good websites, and we want the links to still be there in 5 years time.
How we go about this exactly depends entirely on your website. It’s invariably much much easier if your site has great content. If you are committed to creating a content rich site that is interesting and updated, then links and search engine results will naturally follow.


Copywriting and Content Strategy

How do the phrases on your page relate to one another? Does your page content make your visitors happy? Does your website has enough & appropriate keywords to be on first page of search results?

We specialise in writing new content as well as re-writing existing content for websites in a variety of online/conventional industries. Best of all, we write it with both your readers and the search engines in mind.

With stiff competition among websites, having quality SEO-friendly website copywriting will engage and entice your audience to do what you want them to do, whether it be to generate bookings, place an order or simply get in touch with you. Quite simply, effective website content is what separates your website from all others competing in your online space.

As part of our SEO services, we are help our clients tap into this side of digital marketing by creating readership worthy content around your industry or area of expertise.


Competitor Research

Quite often, your major offline competitors are not always your biggest competitors in the search engines. Identifying who your real competitors are in the search engines is extremely important.

One of the advantages of the internet is been able to reach a wide audience in seconds. With this comes greater competition as you are not only competing against local companies but the entire industry online. It is important to understand that other companies are also using the same keywords to target the same audience you are.

By using Inspiworks’ SEO service, we analysis your competitors strategies to come up with the best plan of action for your company. Be better than the rest when you choose to work with the SEO team here at Inspiworks.


Social Media Marketing

Search Enignes are smart. They can know how important is your business in your industry, just by looking at the number of social media followers you have.

With so many available options – including Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest (to name a few) – it is important that a strategy and business case is prepared before taking the leap into social media. We select the tools that complement your business case before using them. Questions we ask: Do you have the resources to implement and maintain a campaign? What are your goals? How will we achieve these goals? What are the associative costs? (and so many more!)

You must have effective social media marketing strategies in place. It will help with your site’s ranking in online searches, assist with your online reputation, increase your core network and allow you to build new relationships. We can work with you to build an effective social media strategy to help increase your business’s reach and attain a positive reputation on Facebook, Twitter, LinkedIn and Google+.


Local SEO

For businesses that rely on or target customers within a geographical location, local SEO can be really helpful in telling search engines where your business resides and which region your business is relevant to.

For most websites and business that operate largely on the Internet, getting yourself known on the web is the top priority. But for local, brick-and-mortar businesses, the benefits of good SEO content aren’t always apparent. These businesses just want to attract local customers, and here we come into play.

By utilising specific keywords, taking advantage of local listings on the Internet, encouraging reviews and maintaining a consistent social media presence, we can take advantage of current SEO trends to gain a strong competitive edge.

­ Approximately 30 percent of Internet searches are for local products and services.


Reporting and Analysis

Every one of our SEO campaign starts by correctly setting up and implementing Google Analytics.

Your website might already have it installed, but we ensure that it’s tracking everything possible, including Google AdWords, conversion goals, email newsletters, e-commerce orders, Facebook traffic, Twitter traffic, and Google+ Local traffic. Without analytics tracking on your site, how will your business know what is working and what isn’t?

We will keep you up to date with our detailed reporting showing you how your SEO campaign is progressing. This keeps us accountable and shows you what is working and what isn’t. It’s all well and good to get traffic, but this traffic needs to be turning into more conversions and sales.

Any Questions? Call Us Today.


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