Frequently Asked Questions

"Answers to most common questions."

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General FAQ's

How long will the project take to complete?

Just like costing, each design/development/marketing project is different. Some projects may take several weeks and some might take six months or more. The duration of the project is often determined by the project deliverables.

What do you offer that others don’t?

Ears that actually listen to your goals, eyes that see your company as the successful, distinctive creation it is, and hands that craft and manage your brand to take your story to the next level. We see the bigger picture of your successful business, and we help you get where you want to go with a comprehensive plan.

You're in a different country from me. Will this effect things?

Absolutely not. We've worked with clients based in 3 different continents and it was as hassle free experience as it can get. Technology has erased the boundaries(at least virtually). The only issue would be, we won't be able to celebrate success together. But don't worry, we'll skype!

We're a startup. Can Inspiworks help us develop our brands?

Yes, we would be more than happy to. We've helped couple of startups in getting initial traction. Moreover a few years back, we were a startup as well. We know what it takes to build a brand/company from scratch.

Do you provide discounts for nonprofits?

Yes. We offer reduced rates for educational and charitable nonprofits whose work we admire. Whether you’re a church looking to save souls or an institute that saves oceans, we offer a discounted price so you can dedicate more resources to your work.

What’s your schedule for payment?

For new clients, we typically require 50% or $2500 (whichever lower) down to begin work, and bill work to date every two weeks. For long-term clients, we also provide monthly maintenance/marketing support agreements. We work with ongoing clients to develop flexible billing options.

Do you use Open Source software & technologies?

Yes absolutely. Where possible, when available and practical, we'll always select software and technologies with Open Source licencing, over any other. We don't necessarily do this because Open Source software is often free to use, but because the collaborative development model makes for better, more responsive, modern and robust web based applications.

Your prices are really low - are there any hidden charges?

No. Inspiworks uses a unique streamlined design/development process that allows us to create professional websites quickly & efficiently. This reduces our costs and we are happy to pass these savings to our clients. We also believe in transparent pricing so you can see up front, how much your website will cost before proceed with us.

What happens if I don’t like what Inspiworks comes up with?

Too bad. Just kidding. We’re fortunate enough to rarely have to deal with this situation but if it comes up, our Inspiworks guarantee kicks in. We’ll work on it until you love it... Period.

Web Design/Development

My business is small and/or not computer related, what will a website do for me?

This is a common misconception. Many people overlook the various products, services, or business processes they can include on a website. Any communication or interactions that happen within your business can be made easier and more efficient by the web. Your business will save money and time while appealing to a much greater audience, the world.

How much does a website cost?

The best answer is that it purely depends on the scale of design and functionality required. A common misconception is that the more pages there are, the higher the cost will be, but this is not true if all the pages take on the same design and layout. The difference between a design that takes 1 day and a design that takes 5 days is enormous in terms of quality and detail, and from a technical point of view - every extra function required takes more time to develop.

Like all agencies we have an hourly rate and base our quotes on that multiplied by how long we estimate the works to take. Once we asertain all your requirements we will be able to offer you an initial ballpark figure. If approved we will then write you a free detailed proposal.

My cousin’s nephew does web design. Can you match his rates?

If he’s still living with his parents, probably not. But, we’re pretty confident he can’t match our quality or provide a complete range of marketing and branding services and long-term support. The fact is, we’re often asked to rebuild sites that were built on the cheap by friends of friends. If you want a professional website, we recommend going with a professional agency. It’s good for your business (and maintaining an good relationship with your cousin).

Will I be able to maintain my website after the job is done?

Yes, we will provide you with a content management system (CMS), most probably Wordpress, which you can use to easily perform content updates to your website. A CMS allows you to edit your site at any time, without requiring the use of an IT or web professional.

Will my website work on mobile devices?

Yes. We design and develop websites using a responsive design approach. This allows content to shift and stack according to the device used. In some instances, we may recommend a dedicated mobile version in addition to a responsive site.

What is Responsive Web Design/Development and why should I care?

Responsive website, responds to the needs of the users and the devices they’re using. The layout changes based on the size and capabilities of the device. For example, on a phone, users would see content shown in a single column view; a tablet might show the same content in two columns.

Making sure your website is responsive is now more important than ever. Did you know that starting April 21, 2015 Google will be using mobile-friendliness as a ranking signal?

Let's say we started a design/development project with Inspiworks, would it be a problem if we have few changes in between the project?

We always expect there to be a few changes to the overall project, and we will work with you to make sure that the final outcome is what you want. However, once the look/functionality of the website/software has been agreed and we are at a later stage in the project, any major reworking of the existing project will result in additional charges if substantial extra work is required. We will of course inform you of this at the time, before we do the work, and will only go ahead when we have your say-so.

What if I'm not happy with the design in the end?

This hasn’t happened yet! We keep in contact with our clients all the time to make sure the design is heading in the right direction. We offer a number of choices and never develop any idea too far until you are happy that you have what you want.

In case there's an exception and you seriously are not happy with any of the design options we presented. We'll keep the cost that incurred to us and refund you the rest.

Can’t you just fix up my current website?

Sure, we can. Although, this largely depends how well your current site is built. We’re all for historic preservation when it comes to landmarks, but we’re less nostalgic about websites. If the foundation of your site is crumbling and the roof’s caved in, it’s almost always less expensive to start from scratch. Bottom line: We don’t want to fix up something that will become a money pit in the near future. We’re happy to take a look and give you an honest assessment.

Can I ask for some feedback from your clients about your services?

Any half-decent agency will have a bunch of testimonials, but every agency in the world has done work for their brothers, sisters and cousins at some stage. Ask for a few examples, and call them. If they were happy with the service they shouldn’t mind a quick chat about your potential new designer.

I'm keen to move my website to you. How easy would it be to transfer my existing domain names and email?

Very easy. All we need are the details of your current web company and where your hosting and domain names are being looked after. We will then contact the relevant parties and sort it out on your behalf.

Do I really need a website and what would it do for me?

No matter what type of business you are in, there are ways to grow and make money on the web for you. A well constructed website does what no employee could ever do; it works tirelessly to promote your business 24 hours a day, 7 days a week in every corner of the globe.

Online Marketing

What is Online Marketing?

Online marketing refers to the techniques available to a business to market, promote and advertise their products, services or brand on the World Wide Web. There are two main sub channels of online marketing that utilise different angles to help a business promote themselves online. PPC & SEO

What Internet marketing services do you offer?

Inspiworks offers search engine optimization, pay per click, email marketing, social media marketing, and internet video marketing.

What is PPC?

PPC is an acronym for Pay Per Click – a form of online advertising that allows companies to show ads on the major search engines and social networks based on key phrases or demographic information. The idea of pay per click is to have relevant ads only show when a user performs a search or meets a certain set of demographic info that an advertiser has selected. One of the most well-known, and effective, pay per click ad platforms is Google AdWords.

Why do I need Pay Per Click Campaigns?

PPC remains to be the quickest way of guiding potential customers directly to your website. It immediately shows up on a search engine’s results page. A well-written PPC ad can instantly bring the customer to the exact page of his query. More often than not, it increases the chances of a potential sale.

What is email marketing?

Email marketing is the act of sending out newsletters and advertising campaigns to your customers via email. It instantly reaches your customers, informing them of the latest promotions and happenings in your website, thereby building a strong business relationship with them. While its concept may seem simple, there are technicalities involved in managing email campaigns in ensuring that your emails do not end up in the recipient’s spam folder, as well as in monitoring the readership and effectiveness of the campaign

What is the difference between SEO and PPC?

Search engine optimization (SEO) is the process of getting Web pages to rank high on search engines through links from other websites, quality content on those pages, and other factors that cost workers’ time, not money. Pay-per-click (PPC) ads show up above and to the side of organic search results. As their name implies, these ads are placed atop search engine results based on how much companies are willing to pay to put them there, and they pay the search engine each time someone clicks their links.

My competitors always beat me using Google Adwords. Can you help ?

It’s not all about money; Google ranks ads based on relevance. The top result doesn’t necessarily pay more, as long as it has a high quality score and we can help you with this. We can also make your Google ads more cost-effective by targeting the specific geographic area your business covers, making sure no money is wasted on a nationwide campaign.

Is YouTube useful for video marketing?

In today’s marketing world, video is the king of content. There are many different video platforms online, but YouTube has the largest audience and is extremely popular. Most prospects prefer about 2 to 3 minutes of video (the shorter the better) rather than reading text on a page, but the video needs to be relevant and engaging, or they won’t watch it through to the end. When videos are done right, they will motivate prospects to dive into your copy to learn more. Best of all, YouTube provides their own analytics. Use these to learn what’s working best for you and then build on it. If you are serious about video then create your own YouTube channel and customize it to include your branding. All your videos should have a call to action and a link back to a relevant landing page on your site where people can learn more about your products or services.

But what if, spammers regularly hit my Ads & drain out my advertising budget?

Google is smarter than you think. It can detect invalid clicks and will not charge you for these. Invalid clicks can be detected whether they are over a short term period (i.e. a few minutes) or over a longer term (i.e. daily clicks over the course of a month). You will not be charged for this, although the cost for long term invalid clicks may be reimbursed to you as it takes longer for these to be detected.

Social Media Marketing

What is SMM?

SMM is an acronym for social media marketing, which is an online marketing method of using social networks, like Facebook and Twitter, to promote your business. By promoting content, engaging customers and showing responsiveness and accessibility on highly trafficked social media channels (Facebook, Twitter, LinkedIn, Pinterest, Google+, etc) a business can grow their website’s exposure and authority.

Can you manage Facebook for me?

We can help you with Facebook and Twitter and other social networking tools too, but we need to develop the correct Facebook and social networking strategy with you. How we/you approach it is entirely dependent on your business, product services, prospects and customers.
Facebook is not the ‘big answer’ but it is an important tool to consider using properly.

Which social networks should I focus on?

There are some obvious networks, like Facebook and Twitter, that boast the largest user bases, but to generalize these as the best for every business would not be correct. The best social networks to focus on are the ones where your customers spend their time and where you enjoy spending yours. If you don’t know who your customers are, then you need to figure that out first. And, if you don’t enjoy using a certain social network, then you most likely will not get much out of it. Social media marketing requires constant, ongoing engagement if you want to see results.

I don’t regularly use Facebook or Twitter, can it still be part of my marketing plan?

Absolutely! We understand that the world of Social Media, Facebook, and blogging is a little foreign to some. Our on-staff copy writers and computer programmers are extremely well versed in the usage of Social Media Outlets, and understand how to integrate your business’ brand identity as well as your personality so that you are shown in positive light that is attractive to new customers.

I’m a social media pro with over 700 Facebook friends, do I still need to network in person?

Absolutely! While you may feel “connected” to all your social media “friends,” they are all so inundated by digital messages they probably don’t remember you as well as they should. By meeting a contact in person; you have a bigger opportunity to leave a lasting, human impression. If you run into a potential contact, ask them to coffee or take them to lunch- they’ll remember the time you took to care about their needs by later helping you.

Is LinkedIn as important for social media marketing as Facebook or Twitter?

Yes, LinkedIn is another valuable social media marketing tool for small business. The difference among the sites is the audience. While social media is an ever-changing industry, overall, LinkedIn has professionally minded individuals and companies networking to further their careers and businesses. Therefore, the tones of LinkedIn posts tend to be a bit more formal with more selective networks (i.e. – those you would actually work with/ have worked with).

Do we need to have social media accounts set up already?

If you don’t yet have your social media accounts set up, we’ll take care of setting up accounts for you. If you already have social media accounts, we’ll make suggestions for how these could be improved and then work with the accounts you already have up and running.

Why is social media worth my time?

If your one and only intent is to sell/push your products and make more sales, the use of social media may not be worth your time. However, social media may be worth your time if exposure, name recognition and brand building is important to your overall marketing plan. Social media is not expensive to use and in some cases can lead to added benefits including increased search traffic through link building and gaining new subscribers and loyal visitors.

How do I keep my Facebook personal side separate from my business?

Facebook has FanPages specifically for businesses. This way you can have your personal life on your existing profile and your business life on your fanpage.

How Will Social Media Integrate With My Company’s Current Marketing Plan?

Inspiworks will adapt your traditional marketing into social networks. A vital part of social media entails aggregating your current marketing efforts and content creation. You probably have so much to be shared in social media already! We create branded messages across multiple social media channels and can convert your current, traditional marketing plan into social media marketing strategies. This goes the other way around, too. It is important for you to integrate social media into your current, traditional marketing plan, such as: placing social sharing and profile icons in your newsletter, adding Facebook URLs to print advertising pieces, adding social media profile information in your collateral, etc.

There are so many different social media sites, how can I keep up?

You’ll never be able to keep up with all of them, so don’t try to. Instead, find a few that you like and that are well-suited to the type of content that you want to promote, and just focus on them. You may want to use other sites occasionally, but dedicate most of your time and effort with social media to a few specific sites. This way you’ll get better results with the sites that are most relevant, rather than spreading yourself too thin and getting poor results with all social media sites.

Branding FAQ

What is a brand, and why is it critical to my company’s success?

Branding is about developing a customized, uniform image for your business—your brand—internally and externally. It attracts attention, tells your story, sets you apart from your competition, and makes it easy for them to buy. Successful brand marketing is a crucial factor in increasing initial and repeat sales.
A brand is the perceived identity of and emotional connection with your company and its products and services.

How much does a brand cost?

Our branding projects starts from $10,000+. The biggest variable affecting the price is the scope of the work that needs to get done. Research can add a significant bump to the price as can the creation of deliverables. The bottom line is that the branding process must be viewed as an investment — it’s the design of your company. Compared to the cost of implementation, designing the brand is a bargain.

How long does it take to develop a brand identity?

Anywhere between 3-4 months is comfortable but we’ve been know to do it in as little as 2 months. The availability of the client team and the decision-making process on the client side are typically the biggest influencers of how long the process takes.

Why should I brand?

If your brand identity isn’t strong and recognizable, there’s a disconnect between you and your audience. You’re sending the wrong message or sending too many jumbled messages. You want a brand image for your company that not only creates awareness but also encourages prospects to buy and cultivates their loyalty. Spot-On Branding can do this for you in the quickest, most direct way possible. Branding is a strategic plan to tell your story to the world!

What is the difference between a company logo and branding?

Your logo is just one piece of the puzzle that is your brand. Your logo is important, and it plays a significant role in your brand marketing because it’s the visual representation of your company. But it’s not your brand. Branding ties together all the elements of your marketing and advertising—including, but not limited to, your company logo.

I don’t have much of a budget. What’s the best way to proceed?

Raise your money first. If you don’t have enough to develop your brand, you certainly won’t have enough to implement it properly. Call us and we’ll help you budget for brand success. The fee for this service is minimal and often free.

How often should I update my brand image?

Most big companies freshen up their brand image every 7–10 years, regardless of circumstances, by doing minor alterations. Changing fonts and color combinations or eliminating shapes can keep your company from looking obsolete. If your company has experienced a transformation such as a merger, a new company direction, or a company name change, you need to update your company’s brand identity.

E-Commerce FAQ

What is “E-commerce”?

E-commerce is the term used to describe the sale of goods and services on the Internet. In the most general sense, simply create a site that advertises and promote your products can be considered “e-commerce.” eCommerce websites take a front seat reaching out to the millions of people looking for your kind of product or services online.

By developing your own eCommerce enabled website, you can reach out to your potential customers worldwide and offer them your products and services directly through Internet or World Wide Web.

How many products I can sell in my online store?

There is no limit to the number of products you can sell.

Can I sell digital products that can be downloaded, such as music or software?

Yes, you can sale music, software, eBooks etc.

How does payment stuff works?

Payment Gateway takes care of that. A payment gateway is a service that joints your online store with your merchant account provider. This service obtains the information from the order forms and transfers that information for the merchant account.

Do I need any special software to run my e-commerce store?

No. E-Commerce framework we use (mostly WooCommerce) is a web-based application and can be accessed via any standard web browser. We recommend using Internet Explorer 6.0 and up, Firefox 2.0 and up or Safari 3.1 and up.

How does shipping stuff works?

We currently integrate with USPS, UPS and Fedex for real-time shipping rate quotes. Shipping label integration with tracking numbers is available for UPS. UPS provided printers as well as standard laser printers are supported.

Software Development FAQ

Apart from developing software for the Microsoft Windows envoirnment, do you develop custom softwares for any other operating systems?

At present we only develop custom software solutions for windows enviornment. However, if you want we can develop a web based custom application, which would be platform independent. Please, check out our web development services.

How does my business benefit using custom software?

There are at least four major ways your business benefits from using custom software:

  • Increasing efficiency by taking over routine activities from individuals, freeing them to deal with tasks where human attention is indeed vital.
  • Reducing the risk of errors by removing human involvement from routine manual tasks.
  • Cutting costs in office materials by eliminating unneeded paperwork and manual administration.
  • Providing up-to-date information on your business by automating business processes, that you can track and analyze in real time.

What are the indications that my business needs custom software?

Some indications that your business could do better with custom software are:

  • Having to reenter the same, or similar data into multiple software applications.
  • Producing large amount of printed material, where supply of data could be substituted with electronic means.
  • Sending regular notifications to your clients manually.
  • Keeping your website up-to-date by hand with data obtained from software applications or documents.
  • Doing tedious calculations on regular intervals to get information out of your business activities.

Do you do software testing, verifications and QA services?

Yes, we do a huge amount of software testing: QA, system testing, functionality & feature testing, integration testing, regression testing, web software testing, compatibility testing on various platforms, load and performance testing, test case preparations, execution of test cases, reporting, etc.

How do you assure confidentiality?

  • We sign NDAs and Confidentiality Agreements as required by you.
  • All our employees are full-time employees, and are bound by the company Confidentiality and Non-Disclosure clauses.
  • Additionally, for sensitive projects, we create isolated cells disconnected from any public network.
  • At a practical level, all CD-Writers need authorization for usage. Internet uploads larger than a threshold also need authorization.

We are worried about support, how do you handle this issue?

This is our strong point, and shows our confidence in our work. We issue free 3 month defect resolution for all our development, unconditionally.

What methods do you follow in design and development?

We use Agile Methodology for all our design and development projects. The agile method is based on giving high priority to customer participation, from the very beginning of the development cycle. The objective is to keep the client involved at every step so that they have a product that they are happy with at the end. This method saves our clients money and time because the client tests and approves the product at each step of development.

What technologies do you use to develop a software?

Our specialist skills include Microsoft .NET, C#, MVC 3.0, SQL Server, HTML5, AJAX, Windows Azure and Oracle PL/SQL development.

WordPress FAQ

What is WordPress?

WordPress is open source web software that you can install on your web server to create your website, blog, community, or network. WordPress started out as a tool for blogging, but has evolved into a full-fledged Content Management System (CMS), capable of powering websites, networks, and communities.

A misconception about WordPress is that it’s only “Blog Management” software. Even though it is primarily designed as software for blogging, you can build excellent “non-blogging” websites with it – websites for your business, corporate websites, or even general information websites. In layman's terms, think of it as a platform which you can use to make changes to the website without coding skills.

Is WordPress websites, SEO friendly?

WordPress is probably one of the best – if not THE best – content management systems to construct an SEO-friendly website. Not only is the platform simple to use, there are also thousands of plug-ins designed for WordPress.

Do I have to purchase a special/better hosting to use WordPress?

Since WordPress is so popular, most of the hosting companies include the technologies required for the WordPress to function correctly. If you're unsure, please contact us and we will clear that out for you.

Is WordPress secure?

Good question. Yes & No. WordPress uses databases to store information, this is what makes it dynamic and powerful. But at the same time, sloppy code can leave potential loopholes in the website & hence making it vulnurable to hack. It's very important to make sure that the code and config is super secure.

Are WordPress websites responsive or mobile friendly?

Again, yes & no. It really depends upon the company who is building it. All our WordPress website development are responsive and mobile friendly by standard.

Search Engine Optimization

What is SEO?

Search Engine Optimization (SEO) is the process of improving a site’s visibility in the “organic” or non-paid results of search engines. To oversimplify it, SEO is done by increasing a page’s relevance towards a query through technical, promotional and editorial optimization techniques.

For most webmasters, the definition of successful SEO is getting on the first page of search results for non-branded keywords that it wants to be found for. In that regard, SEO is also a competitive practice where optimization specialists compete to determine whose sites can rank highest and lay claim to the majority of the keyword’s audience.

Why do I need to do SEO?

An estimated 92% of all online activities start with search. Google, which owns around 67% of the search market, processes an average of 3.5 billion queries a day. In most industries, that would translate to thousands of searches per month for keywords that describe products and services. What would it mean for your business to be on top of the search results, getting the best chance to be seen first by that kind of audience?

It’s not so hard to figure out.

Being ranked high on searches for your keywords attracts scores of new leads and customers who will grow your enterprise. Being considered first also gives you a greater chance to deny your competitors valuable targeted visits, negatively impacting their revenue streams and allowing you to outpace them over the years.

Good rankings help extend your site’s reach, giving you a louder voice in your market. This is particularly good to have if you’re establishing a brand and trying to boost your status as a thought leader in your industry.

I've got an email from a company claiming, they could get my business website #1 on Google. Can you guys do that?

Run away! It doesn't matter the direction, only that you run away - FAST. Quoting from Google, “No one can guarantee a #1 ranking on Google”. We do not know Google’s algorithm. What we know is which SEO techniques work. We use our experience and expertise to push your SEO rank up to the top results.

How long does it take to see results?

Again, this is a function of your niche’s competitiveness, your site’s complexity, your SEO budget and the skill level of the agency you hire. In some cases, it can take as little as a few days to start seeing traction. In most cases, six months is a safe bet as the point when you need to start checking for results.

How do I know I’m getting my money’s worth?

You need to make your key performance indicators (KPIs) very clear with an agency before signing a deal with them. SEO is about gaining more search engine visibility, but there’s a lot more to it than rankings. At Inspiworks, we often use the following metrics to determine whether our services are moving the needle for our clients:

  • Organic traffic growth

  • Rankings

  • Goal Conversion Growth

  • Revenue Growth

At the end of the day, rankings are just a means to an end. Good SEO should translate into traffic, recognition, leads, revenue and a positive return on investments.

How much should I pay for SEO?

It depends on a lot of things. The status of your site, the competitiveness of your industry, the scale of the project and where you’re sourcing the work from are all factors in what your SEO spending will look like.

Marquee SEO agencies will ask for $20,000 or more per month. We strictly comply with Google's guidelines and do white hat SEO at usually around $1,000-$3,000 per month.

Some shady companies from the Philippines, India, Costa Rica and Rumania may try and tempt you with rates of $300 or so. When you come across these sites, ask yourself what kind of employees would work for that kind of pay. You should also think about how much these people would care about the welfare of your business given the fact that you’re paying them peanuts.

What is link popularity and why is it so important?

Link popularity is the measurement of the number of links your website rece ives from other popular websites. Links from authority websites add more weight and credibility to your website, which aids in attaining a high search engine rank for your website.

Link popularity is important for three main reasons. First, studies have shown that people surf from one website to another by clicking links seen on every page they visit. Strategically-placed links to your site immediately increases the chances of people visiting your site. Second, your page will rank higher in major search engines as your link popularity increases. Your website becomes more visible, leading to an increase in traffic, which could naturally lead to more sales conversions. Lastly, higher inbound link popularity enables search engine spiders to find your website easily and frequently. This means that your website remains indexed much longer and retains its high position.

Is SEO bad?

Like most things in life, there are right and wrong ways of doing things. If your SEO program relies on deceptive, misleading and spammy tactics to fool the search engines into awarding it good rankings, then you can describe SEO as “bad.” If you build a site on a solid technical foundation, serve up great content and promote that content ethically, then your SEO program is good.

True SEO does not seek to game the system. To the contrary, it’s all about playing by the riles and putting user experience above all considerations

Our website has been blacklisted by Google. Can you help?

We certainly can. Google penalties are becoming increasingly common and increasingly visible within Google Webmaster Tools. While we have never had any clients penalised for work we have carried out, at Inspiworks we have experience in helping a number of sites recover from penalties.

Is SEO better than SEM?

SEO (Search Engine Optimization) is about organic or natural result searches while SEM (Search Engine Marketing) is paid advertising in search engines. Both complement each other as SEM allows for very precise and targeted placement which SEO cannot do. Again our Account Managers would be happy to explain the two services to you.

Why do you need to change the wording on my website to include keyword phrases?

You need to describe your products and services using the language that searchers use when they’re trying to find your products and services in the search engine. If they use inaccurate terminology then, by all means, explain the nuances to them in your content; but if you don’t use the same words and phrases that they use to find you – then you won’t be found.

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